✨ Brand Use & Ad Codes Explained

You worked hard on your content, and we want you to feel comfortable knowing how brands may use it. 💙

Each time you opt in to a collab, you agree to both our Creator Terms and the Creator-Brand Agreement, which explain how brands can use your content. You always keep ownership of your content.

When a brand chooses to run Ad Codes on your content, they’ll promote your original post directly from your page (with your handle still visible) and pay you at the rate you set when you opted in. See more FAQs.

Brands may share your content on social media, websites, emails, and other digital marketing channels, and may edit it or create new versions of it. There’s no time limit on organic use. This is included in your collab, so there’s no additional pay. (Creator-Brand Agreement, Section 6.4; Creator Terms, Section 3.2)

For one year after your content is first published, brands may also use it in paid digital ads, including paid social, and share it with retailers and e-commerce sites. This is included in your collab, so there’s no additional pay. (Creator-Brand Agreement, Section 6.4; Creator Terms, Section 3.2)

If you see your content used in a way that goes beyond these terms, like paid ads still running more than a year after your content was first published, reach out to Creator Care so we can help resolve it quickly.