How Creators Are Matched With Opportunities

Creators are matched based on many factors working together. Being approved does not guarantee a match for every campaign, drop, or product.

Collab matching is based on many factors working together. The full list below gives more detail, but in general, matches depend on:

• Your profile details and selected interests

• Your content style, quality, and posting activity

• Your audience, engagement, and location

• The brand’s campaign requirements and preferences

• Product availability, inventory, and shipping eligibility

• The number of available spots in a campaign

• Current marketplace balance and campaign timing

• Your past campaign activity, if applicable

Even if your profile is a strong fit, collabs are not guaranteed. Match availability can change based on brand needs, product inventory, timing, and available spots.

Collab matches can be influenced by many different factors, including:

• Complete creator profile

• Accurate profile information

• Selected interests

• Selected product categories

• Creator location

• Shipping eligibility

• Account status

• Connected social accounts

• Creator preferences

• Past campaign activity

• Current platform standing

• Profile readiness for available opportunities

• Campaign requirements

• Brand-selected creator criteria

• Product category fit

• Content category fit

• Audience fit

• Location requirements

• Shipping restrictions

• Age or eligibility requirements

• Platform requirements

• Content format requirements

• Campaign timing

• Available campaign spots

• Brand partner preferences

• Product category alignment

• Product use case

• Product audience

• Product availability

• Inventory limits

• Shipping availability

• Regional product restrictions

• Creator’s selected product interests

• Creator’s past product preferences

• Creator’s content history with similar products

• Fit between the product and the creator’s lifestyle/content

• Audience demographics

• Audience location

• Audience interests

• Audience size

• Audience authenticity

• Audience engagement

• Audience relevance to the product

• Audience relevance to the brand

• Audience fit for campaign targeting

• Follower-to-engagement ratio

• Recent engagement trends

• Overall audience quality

• Content niche

• Content categories

• Content style

• Balance of high-quality organic content

• Product-focused content

• Lifestyle content

• Review-style content

• Tutorial-style content

• Recommendation-style content

• Brand-safe content

• Content quality

• Content consistency

• Ability to naturally feature similar products

• Fit between recent content and the campaign’s goals

• Recent posting activity

• Posting consistency

• Engagement rate

• Likes

• Comments

• Shares

• Saves

• Views

• Comment quality

• Engagement consistency

• Recent performance trends

• Authentic-looking engagement

• Activity level on the required platform

• Brand’s target audience

• Brand’s preferred creator niche

• Brand’s preferred content style

• Brand’s preferred platform

• Brand’s geographic needs

• Brand’s demographic targeting

• Brand’s product category

• Brand’s campaign goals

• Brand’s creative direction

• Brand’s safety requirements

• Brand’s available creator spots

• Brand’s current marketplace needs

• Number of available campaign spots

• Number of available products

• Product stock limits

• Shipping capacity

• Campaign launch timing

• Campaign close date

• Creator availability at the time of matching

• Whether the campaign is still open

• Whether the product is still available

• Whether enough spots remain for the creator’s profile type

• Creator demand in the campaign category

• Creator supply in the campaign category

• Creator demand in the creator’s location

• Creator supply in the creator’s location

• Number of creators already matched

• Number of creators with similar profiles

• Brand need for variety across creator types

• Balance across audience demographics

• Balance across locations

• Balance across content styles

• Balance across platforms

• Current campaign demand

• Current product availability

• Previous campaign completion

• Timeliness

• Content submission history

• Post completion history

• Required content staying live

• Following campaign instructions

• Disclosure compliance

• Communication history

• Fulfillment or shipping history

• Product claim history

• Overall reliability

• Current platform standing

• Location eligibility

• Shipping eligibility

• Age eligibility

• Product category eligibility

• Campaign-specific requirements

• Platform guideline alignment

• Brand safety alignment

• Disclosure requirement readiness

• Accurate profile details

• Any additional review requirements

• When the creator became eligible

• When the campaign opened

• When campaign spots were filled

• When products became available

• When inventory changed

• When the creator’s profile was last updated

• Current campaign cycle

• Current drop timing

• Brand review timing

• Matching system timing

• Changes in brand needs over time